Thursday, October 23, 2008


Well, as a retailer, the call to shun Beaujolais Nouveau comes a bit too late. Thanks to all the forward thinking individuals for calling on all eco-friendly folks to ban Nouveau when we retailers had to order this months ago. Fortunately, we here at Liquor Direct decided to pair up with our friends at Boisset America and try the Bouchard Aine Beaujolais Nouveau 2007, which is in the environmentally friendly PET bottles, which cut down on shipping weight, which at least, cost less to ship via airlines.

It’s not a complete boycott, but a step in the right direction.

And of course, I would be remiss in not mentioning that the latest 2007 cru Beaujolais from Georges Duboeuf have arrived, including the Regnie Flower Label 2007 ($10.99), Julienas Chateau du Capitans 2007 ($16.96) and the Moulin-a-Vent Flower Label 2007 ($14.96). All three are beautiful, soft, fruit-forward wines that will be exquisite accompaniments to the holidays.

As a retailer, I am not a big fan of boycotting, simply because this business ebbs and flows as it is, without any extra pot stirring. You always want to be good to everyone and anyone in this business because you never know who you are going to run into – either on the way up or the way down. Life is funny that way no matter what business you’re in. Yet aside from minding your karma, don’t we have better things to worry about than whether Beaujolais Nouveau uses up too much airplane fuel in being rushed to the U.S. market? Hell, it’s less than 2 weeks to the elections, where any incumbent should be out on their ass, Republican or Democrat, because if these morons were working for any of us out in the real world, the whole lot of ‘em would be fired on the spot. No 2, 4 or 6 years of screwups – just terminated.

I digress.

Let’s just keep things in perspective, shall we?

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