Wednesday, November 11, 2009
SOMETHING WICKED THIS WAY COMES... AGAIN
[EDITOR'S NOTE: While I disagree with WS and the concept of the 100-point review, the following is merely the culmination of nearly twenty years of restaurant and retail experience and the headache the WS Top 100 list creates for those of us in this tier of the business.]
I knew I was dreading something…
Next week, the Wine Spectator Top 100 for 2009 will be revealed, starting with the teaser for wines #6-#10 on November 18th and #2-#5 on the 19th before the entire list is unvealed on the 20th. We in the retail business refer to it as Doomsday, Armageddon, the Apocalypse – you get the idea.
I would like to take a few seconds to reiterate to you out there in cyberville that this list is a compilation of previously released reviews, ones that may be 10-11 months old. Therefore, the wines in this compilation list are LONG GONE, SOLD OUT, or as Kansas would sing, “all they are/are dust in the wind.”
Like all the other retailers in America, we will be scrambling for the remaining wines, grabbing the list nanoseconds after it is posted to call our sales reps and drive them batshit crazy that morning until all the remaining wines are bled dry from our suppliers. We will all do our best to meet demand but in most cases, the ships have already sailed.
So continue the countdown, cue up the old Europe (“The Final Countdown”) or Iron Maiden (“2 Minutes to Midnight”), and wait for the air raid sirens to kick in and “at my command, unleash Hell.”