Saturday, July 12, 2008


I’ve known Michael Honig of Honig Wines for a long time. I can’t even remember when I first met him, but over the years, I’ve been a huge supporter/fan of what he does. He’s a no-nonsense wine guy that found his niche and sticks to it. As a maker of Napa Valley Cabernet Sauvignon and Sauvignon Blanc, he excels at these wines, and chooses not to add umpteen other varietals to his repertoire to increase his bottomline, unlike a lot of his counterparts. There is something extraordinary to be said for such things.

But the coolest thing about Michael and his company is the fact that they only take their craft seriously, not themselves. He’s far and away one of the most humorous guys when it comes to promoting his wares, as evidence in this one among a long standing collection of postcards he has created along with the merry band of miscreants who work for him.

You have to admit, he seems like a fun boss to have. There aren’t too many of those around, but this particular postcard struck a familiar chord with me. Case-in-point (that's me in the middle):

And that is what Honig truly does best – they speak to the everyday portions of everyone’s lives, in one fashion or another, nonchalantly celebrating and parodying pop culture in a postcard lampoon that you don’t have to have a Ph.D. to understand. Much like his wines, which aren’t complicated, just good, well-made wines that anyone can enjoy, the postcards are just a way of telling people that “hey, wine doesn’t have to be pretentious – just take a look at us!”

And all I can say is, “Keep Rockin’!”

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