Monday, April 20, 2009
CATCHING UP ON STOCKPILES OF INFO
For some reason, it seems like last week was just a 6-day tornado and now it's time to clean up the damage done. There are a lot of those times in this business for some reason. I don't know why. Middle of the month always means gathering up information and intel for next month's marketing, next month's newsletters and email blasts, next month's wine of the month programs and next month's new features.
It's the fun that never ends, y'all.
On deck for May, there are the new wines of the month, brand new Argentine wines from Legado, the Malbec 2008 and Torrontes 2008, as well as the latest Snu (our bi-monthly 6-page flier), our latest email blast (hopefully due out by week's end - sign up at our website at http://www.liquordirect.net/), prep for our Memorial Day tastings with Gallo (Domestic wines from Frei Brothers, MacMurray Ranch, and others one day, and international wines from Starborough, Alamos, Da Vinci and more the next day), incoming 2004 Barolos, direct imports from South Africa, South America and Italy, expanding our Web presence on ning, training new staff members, Wedding season orders, round 2 of our special guest blogger tastings with Tim Lemke of http://www.cheapwineratings.net/ and Jonathan Seeds from http://bestdrinkever.net/, and so much more. I live for challenges such as these - keeps the blood pumping, you know.
Lots to do and seems so little time to do it.